This past weekend, I was up in Thetford, Vermont at Lake Morey for the annual Watershed Pubishing meeting which is quirkily referred to as Watershedapalooza. Watershed Publishing is a company that publishes, among other things, MarketingVOX, MediaBuyerPlanner and MarketingCharts and is part owner of Adrants.
All the usual stuff was covered: how to increase sales, how to improve editorial product, how to better publishing infrastructure, how to position ourselves in the marketplace. But the best parts of the weekend occurred outside the conference room; on the lake in canoes in the middle of the night with fellow writers, in the bar where rabid Red Sox fans were cheering the team on until their ultimate 11th inning game 2 ALCS 9-8 loss to the Tampa Bay Rays, observing the local cougars go to work on one of our web tech guys, humorously ambushing a writer and a sales guy regarding the merits of “imports” versus “domestics” when it comes to adoption, watching some old local dude perform impossible dance moves, tasting maple syrup made by Watershed Publishing CEO Tig Tillinghast and observing the cheesines of local weddings taking place at the resort.
For a company with virtual offices and employees who go months without seeing wach other physically, the weekend provided an opportunity to appreciate the non-digital side of life. All the pictorial goodness is here.
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