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Category Archives: Advertising

Watershed Publishing Goes to Vermont

Monday, October 13, 2008

This past weekend, I was up in Thetford, Vermont at Lake Morey for the annual Watershed Pubishing meeting which is quirkily referred to as Watershedapalooza. Watershed Publishing is a company that publishes, among other things, MarketingVOX, MediaBuyerPlanner and MarketingCharts and is part owner of Adrants.
All the usual stuff was covered: how to increase sales, how [...]

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Bright Ones: Alisa Hansen is Socialized

Monday, October 6, 2008

There are a lot of bright people who work in the field of marketing. There are few who stand out for their forward thinking mentality and vibrant outlook on the continuous changes ravaging the space. With the :30 long under fire and marketers flailing about trying to determine what’s next, it’s nice to know there [...]

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Vegas, New York, Friends Bring Good Times

Sunday, September 28, 2008

So I just returned from a week-long, back to back conference trip where I re-connected with current friends and made lots of new ones. Personally, I love traveling to conferences. Sure, it puts a huge dent in daily productivity but what you glean from the experience, what you learn while you are there and the [...]

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Friends Make Ad Conferences Fun

Saturday, July 19, 2008

This week I was out in San Francisco for a few day for the SWAT Summit, a social networking conference at which I moderated a panel on social media metrics and gave the closing keynote. Aside from the conference, which competed with the PSFK conference, I finally had the chance to meet long-time ad guy [...]

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